Client: Air India
Magazine Name: Shubh-Yatra
Target Audience: Caters to all Air India passengers (Domestic & International).
Language: Bi- Lingual (English & Hindi)
About Shubh Yatra:
Shubh Yatra Magazine is an exclusive monthly bi-lingual (Hindi & English) inflight magazine of Air India, seeks to be the strong bond between the legacy brand, Air India, and it’s passengers. In the last three decades, the readers were offered two magazines – Swagat for Indian Airlines (Domestic operation) and Namaskaar for Air India (International network). With the merger of the two airlines into one, beginning June 2011 the readers will be offered a single inflight magazine, which will be a reflection of the corporate entity, Air India, and the country, India.